Case studies

A closer look at products I founded, designed, or took to market.

• Course Vaults2025-Now

  Building Course Vaults from idea to global golf platform

  How I designed, built, launched, and monetized a web and mobile product covering nearly 40,000 golf courses, with 7,000+ profiles, 226,000+ ratings, and a growing subscription business.

  Zero-to-oneProduct

• Course Vaults2026

  Conversion is a timing problem

  New users built their golf history quickly, but usage dropped after the first session. I moved the subscription prompt into that initial high-intent experience: users could save 20 courses for free, then encountered the paywall when they tried to add course 21. Early free-to-paid conversion increased from 4.5% to 5.85%.

  MonetizationOnboarding

• Sakari2022-2026

  Building the system behind Sakari

  How I built Arctic into a tokenized system of nearly 1,000 components and variants, then partnered with engineering to implement it across the product.

  Design Systems

• Pheroe2019-2024 · Acquired

  Building and selling cologne

  A side experiment that became a $300K ecommerce brand, and ended in an asset sale.

  Founder StoryEcommerceGrowth