Hello

ZicoGaeffke

I'm Zico, a product designer and builder. I love figuring out what to build, how it should work, and how to turn an idea into something people genuinely want to use.

I've spent the past 10 years designing and growing B2B SaaS, consumer products, ecommerce brands, and design systems. I built an ecommerce company at 26 and sold it at 30. More recently, I built and launched Course Vaults, a global golf discovery platform spanning nearly 40,000 courses and more than 226,000 community ratings. These days, I pair product intuition and design experience with AI-assisted development to move from idea to working product faster.